Today I was reading CoolHunting about Adidas' recent campaign for Adicolor. The Brand commissioned 7 directors to film shorts for each Adicolor hue.

So yeah, this concept has been executed with much fanfare before by BMW, Coke, etc. I didn't expect much.

That said, I opened up the "white" version and I almost spit my water out all over my keyboard.

Since about 1998, I've been shouting to my colleagues that porn was going mainstream. That Porn was "the future of America." About a year after that, the LA Times added an "adult film industry" beat reporter to their staff. I felt a small twinge of victory. I did. I'll admit it.

And here we are in 2006. With Jenna Jameson starring in one of the hottest ads I've seen cross over into the mainstream. Check it.

Hats off to the director, Tronic, for taking what could have been a lame, mainstream assignment and making it sexy. Literally.

Can't wait to see what the other 6 directors come up with.

So today I discovered Snubster and I have to tell you, I'm hearting it pretty hard.

I'll admit, I'm on myspace. And friendster. And dodgeball. I'm social networking myself all across the spectrum and I have been since most of these sites kicked their initial servers into gear. Since I have been a long time user of many of these sites, I'm comfortable admitting - it's getting old.

This contest out there right now - to connect with as many strangers as possible just to have "the most friends" (friends that you've never met? how exactly is that a friend?) - is pretty vapid if you sit down and look at the model that surfers are buying across the globe. And if you look even harder, you may become cynical of the crop of new social networking sites that are popping up like dandelions; you may even see them as outright pathetic.

I'm not there yet. I'm keeping my myspace.

However, I can appreciate what snubster is doing. The anti-social network. How Suicide Girls. Underground but mass. Counter-culture/subversive without being polarizing or niche.

So we'll see how they do. They're beta testing now, so who knows if they make it or how they will evolve. Right now I'm just happy typing into my list that Paris Hilton is officially "dead to me."

I haven't updated in while. I'm slackin'. What happened to my generation? Ten years ago the media were calling us slackers. Hollywood made movies about us slacking. Now everyone my age that I know, who vowed never to become their parents and spend their lives toiling for the man, work double the hours our parents worked. Generation X has truly lost its way.

I was thinking about this generational work-life predicament two weekends ago after having lunch with some friends. We discussed men our age, who seem to be leading a trend of quitting their jobs and not working. More and more, the model seems to be that Gen X women work and men do not. They don't make excuses about not working, they aren't unable to work, they simply do not want to work and quit their jobs. We sat and thought about this phenomenon and as we took inventory of our friends who are couples, we could only name a handful of them whose male partners are gainfully employed.

We considered this societal shift and some of the causes of it. A backlash to feminism? The result of our working mothers making it look too easy? The next evolution of the metrosexual: first he became comfortable getting a manicure, now he's playing house? Or more likely, now he's playing X-Box in the house.

As I walked home though the West Village, I stepped right on someone's street team marketing campaign.



Chalked along Sixth avenue and 10th Street, for several blocks, was this URL.

I don't know if this kind of grassroots, guerilla marketing tactic is successful enough generate traffic, but it got me to the site.

And I kinda wish I hadn't gone there.