Selasa, 25 April 2006

I'm behind on blog entries! Never fear, I am still living here. I've just been traveling a great deal for work.

Here's something to check out. My all time favorite mobile social networking application is trying a promotional beta. here's the link.

And if you're not on dodgeball, then you aren't geting out enough. Check it!

Senin, 10 April 2006

Someone's been busy! Verizon made a number of announcements recently. First, I saw that America's favorite teen crush (sorry Teddy Geiger, you're almost there...), Adam Brody, has cut a deal with the wireless carrier to create exclusive animated content. He's created a fictional comic, which will be animated and featured in fourteen 3-minute episodes on the wireless carrier's vCast feed. Verizon V-Cast viewers get all sorts of other little extra's with this: like ringtones, behind-the-scenes footage (not sure how that works with a graphic novel...Adam Brody sharpening colored pencils? Clearing his throat before a voiceover?), etc.

Verizon also announced a partnership with Heavy.com to provide comedy shorts on vCast.

This announcement brings with it the question of Heavy.com's advertisers - specifically, do they get to ride the mobile application wave too?

From a PR perspective, it should be interesting to see how long it will be before Brands can pay to place original content for viewing on vCast and what kind of viewership/measurement system someone develops to show networks and advertisers the value of buying into vCast.

Will there come a day when our phone bills are subsidized for watching a 15-minute branded infomercial on our handsets? Or will a barter system evolve - more pix and text messaging and peak minutes in exchange for watching advertising?

Time shall tell. Until then, I'll keep watching my phone...literally.

Jumat, 07 April 2006

Thanks Mr. Parmet, for the link yesterday. I'll have to step it up here in the event someone may actually be reading...

I've been around in the blogesphere for about 10 years (yikes!) but static for a big chunk of time due to various evolving demands of my job. It's fun to be back and see how the tools have changed.

I used to be a Bravenet component girl but I thought I'd try this Blogger service and see how evolved the arena has become. It's ok...the html publishing format is nice, but over the next few weeks I may try to Pimp My Page because there are number of features they are missing here - starting with a "click" counter or a visitor tracking system. It's nice to be able to track the people who flame your comments section or just see who's reading. I'm a big fan of checking ISP addresses.

And that brings me to something I've been thinking about this week: the online medium is seeing a lot of traditional branding tactics transcending into this medium. Online stunts - such as the narnia rap battle (nice effort guys - hope it gets you PAID and off of free video sites) and "flaming" (ripping on established "online" stars to establish yourself and build a following)- are two tactics that I'm seeing more and more. The latter really ticks me off. I call that "hijacking celebrity for celebrity." It's an old O'Reilly tactic. Bill O'Reilly jacked up his viewership numbers when he attacked George Clooney on his show. Right now, desperate vloggers are flaming one of my favorite vloggers, Bowiechick.

At least O'Reilly was man enough to attack someone without hiding under the cloak of anonymity, like a lot of online flamers do. It's certainly easy to attack people online from the safety of a basement and an anonymous username miles away. That's one of the downsides of the Internet.

That said, I love that bloggers and vloggers like Bowiechick have the moxie to keep putting themselves out here in the public online forum.

My life would certainly be a lot more boring without them.
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