Great little story on rainy Monday morning to share with you. This one is about the real power of social media: connecting with an expanded social graph or social network to make good things happen.
One of our Creative Directors here at Red Tettemer has been collecting clothes to send with his sister and brother-in-law as they go to Haiti with Partners in Health to help in a few weeks. They are partnering with the organization Angel Flights with to transport the donations to Haiti and last week, found out that Angel Flights would only be able to transport the goods to The Dominican - this couple would have to find a way to move the donations from there to Haiti.
Over the weekend, my colleague's wife said, "I'm going to post on Facebook and see if anyone has any ideas of how to get these donations to Haiti." They figured it was a long shot, but why not try?
A short time later they had a Facebook message from a an old classmate in California, A. She has a good friend, D. (also in California), who has family in Port-au-Prince. His brother has a friend named R., who has his own plane in Ft. Lauderdale. R. is commissioned to take people and supplies on a regular basis to and from Haiti. Once hearing their story, he said if they could get the donations down to Ft. Lauderdale, he'd load them on his next flight and fly them to Haiti, gratis.
So Angel Flights is transporting the supplies to Ft. Lauderdale, and then R. will fly all of the supplies ( well over $100,000 worth ) to Haiti. Sometime next week, some of those strangers we watch on the news may be wearing some familiar looking clean clothes.
That's social good.
Rabu, 06 Januari 2010
RUMOR!
AOL just bought social media industry blog Mashable.
Anyone have confirmation on this? What are the terms of the deal? Do tell.
AOL just bought social media industry blog Mashable.
Anyone have confirmation on this? What are the terms of the deal? Do tell.
Sabtu, 14 November 2009
If you follow me on twitter, you know a lot about me. You know I have a sense of humor, you know I love the Phillies, you know I love my job, you see campaigns I am working on for clients, and you know my dad's been battling cancer.
There are things I don't share on twitter and keep to myself, but for the most part, I like to keep my social media...social. I try to only follow people who do the same. We don't do business with a company, we do business with people who work for the company, don't we? I buy from and tune in to people I know and like. I think many people do that. Isn't that what word-of-mouth is all about?
Social media isn't the cure for the cancer that is killing big pieces of traditional media. It also isn't the enigma that so many people may think it is. Social media, is just another media channel. A few years ago, my colleagues and I at Red Tettemer illustrated what that channel looks like:
And yes, this channel works a little differently, so did TV when it was introduced.
It's going to be ok.
More than 3 years ago, my friend Chris Heuer shared something the CEO of iProspect said, which I've never forgotten: "The Brand with the best storytellers wins." I love that. That, is the secret to social media - not much of a secret; it's something that advertising and PR have known for years.
The opportunity with social media, for creative advertising agencies, is enormous. No longer is creative chained to :15 or :30 or :60. We aren't limited by 1/4 page or 1/2 page or double trucks. We can create content and tell our stories to massive global audiences and immediately hear back from them, what they think. It's like being in everyone's living room when a tv spot airs - exciting and scary, isn't it? We can launch unfinished content, and let the customer tell us how they want it to end. We can engage our audience and give them option to buy DIRECTLY FROM OUR CREATIVE WITHOUT EVER LEAVING THEIR COUCH. That may make some advertising execs shiver, it gives me goosebumps from excitement.
I see a shift happening within the social media channel. Initially, PR seemed to dominate integration of this channel in their work, naturally, because it connected them quickly and widely with global audiences - press and consumers alike. The channel didn't have that many features and that was ok for PR because they just wanted to tell their stories.
Today and in the future, the channel has bells and whistles. And while PR will continue to work in the channel, telling stories, advertising creatives have the opportunity to stretch the functionality of the channel, create new features with their partners in interactive, and tell the stories with mind blowing creative showcasing new products and services like we've never experienced before.
You want the secret to making social media work for a brand? It's all about integration. A holistic approach to social media in your overall marketing plan, great storytellers and oh...creative that gives you goosebumps.
There are things I don't share on twitter and keep to myself, but for the most part, I like to keep my social media...social. I try to only follow people who do the same. We don't do business with a company, we do business with people who work for the company, don't we? I buy from and tune in to people I know and like. I think many people do that. Isn't that what word-of-mouth is all about?
Social media isn't the cure for the cancer that is killing big pieces of traditional media. It also isn't the enigma that so many people may think it is. Social media, is just another media channel. A few years ago, my colleagues and I at Red Tettemer illustrated what that channel looks like:
And yes, this channel works a little differently, so did TV when it was introduced.
It's going to be ok.
More than 3 years ago, my friend Chris Heuer shared something the CEO of iProspect said, which I've never forgotten: "The Brand with the best storytellers wins." I love that. That, is the secret to social media - not much of a secret; it's something that advertising and PR have known for years.
The opportunity with social media, for creative advertising agencies, is enormous. No longer is creative chained to :15 or :30 or :60. We aren't limited by 1/4 page or 1/2 page or double trucks. We can create content and tell our stories to massive global audiences and immediately hear back from them, what they think. It's like being in everyone's living room when a tv spot airs - exciting and scary, isn't it? We can launch unfinished content, and let the customer tell us how they want it to end. We can engage our audience and give them option to buy DIRECTLY FROM OUR CREATIVE WITHOUT EVER LEAVING THEIR COUCH. That may make some advertising execs shiver, it gives me goosebumps from excitement.
I see a shift happening within the social media channel. Initially, PR seemed to dominate integration of this channel in their work, naturally, because it connected them quickly and widely with global audiences - press and consumers alike. The channel didn't have that many features and that was ok for PR because they just wanted to tell their stories.
Today and in the future, the channel has bells and whistles. And while PR will continue to work in the channel, telling stories, advertising creatives have the opportunity to stretch the functionality of the channel, create new features with their partners in interactive, and tell the stories with mind blowing creative showcasing new products and services like we've never experienced before.
You want the secret to making social media work for a brand? It's all about integration. A holistic approach to social media in your overall marketing plan, great storytellers and oh...creative that gives you goosebumps.
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