A Complete Social Media Plan

A social media marketing strategy will fall face first if it doesn't have the right kind of plan. There are business owners who are constantly looking to make their social media strategies perfect. One way of doing so is by going back to the basics. You may have started out with your social media campaign just because your competitors did so. However, it will run out of steam once your immediate plan is fulfilled.

A Plan is Vital for Social Media Success

Here is what you need to do in order to make your social media plan, complete -

Approach

The approach should be properly discussed. If your approach lacks a uniformity across social media platforms, then you are bound to turn off a large section of customers and potential ones. Get down with your marketing heads and decide on the issues that need to sorted out. If you are wanting to keep it professional, then keep it uniform across platforms.

Content

The content is another important issue that you need to figure out. Now, there are three parts to this point: The What, the Where and the When. 

What - Content needs to be crisp and must reflect your approach. It should be interesting and must make the visitor happy to have found the content. 

Where - Where you publish the content is another important issue you need to figure out. The content must be published in a place where bulk of your customers are. This way, you will be able to get the requisite exposure.

When - You need to be absolutely sure about the timing of your audience. Networks like Twitter have a very small link-life and if your link goes unnoticed to some, there is a lesser chance that anyone would check it later on. Use a lot of tools that automate postings when bulk of the audience is online.

Reason

Throughout the campaign, keep questioning yourself on why you are taking a particular path. Keep experimenting with new stuffs and make sure that your campaign is completely different to what others have. 

All in all, a complete social media plan can never be permanent. Just like the social networks that come and go, you need to keep your plan open-ended for future growth!

Photo Credit - Image: jscreationzs / FreeDigitalPhotos.net

Tips to a Rocking Facebook Experience!

Almost everyone has a Facebook profile these days. An average user has 130 friends in his/her list. However, there are many heavy users who have more than 300 friends in their list. They are often complaining about about how cluttered their newsfeed has become and how they wish they could make their list smaller. People soon created National Unfriend Day and what not! 

However, if you are on Twitter, Google+ and you blog often, then people from these networks are bound to drop in at your profile. And you like chatting up with them! But you don't want them to clutter your Facebook feed! What can you do? Well, here are some quick tips on how you can get back your Facebook account! 

Subscription

You can truly make some good use of this new Facebook feature! You can either subscribe to only important updates (let Facebook decide which ones are important), or you can unsubscribe from their posts altogether. 

Facebook will suggest you to unfriend them but then what the heck! They will not be hurt when they visit your profile!

Profile Review

This is very important. Often, users complain of being unnecessarily being tagged in pictures they don't want to (think x-mas wish, party pics, etc.). Turning on this feature will give you a complete control on what goes in to your timeline.

Even status updates with mentions will wait for your review! Just think about the possibilities!

Unfollow post!

Just cancelling the tag won't give you the peace of mind! Unfollowing the post will! Annoying comments of others may flood your notifications! So, why take so much of trouble! Just look for the Follow button just above the description! Hit it!

Close Friends

You may miss out on important status updates from your best pals. There are two ways to keep track of them! However, I will tell you the better route! 

Go to your best friend's profile. Look right and see the Friends tab. Click on that and select Close Friends. This will allow notifications to be sent to your whenever that person posts. 

Unfriend Finder

OK. Before I start off with this, a friendly suggestion - you'll not like finding out who removed you from their list. Either ways, there is no harm in knowing, right?

So, with Unfriend Finder you can get a separate notifications whenever someone deactivates (and then reactivates) their account and when someone removes you. This will also show you your pending requests to others. 

Publish Sync

This is one Chrome app that let's you sync to Twitter, Google+. I have found this app really helpful as all I need to do is simply check the box before posting. So, I can have a full control over what goes on Twitter or vice-versa.

Block Apps

If you don't like being invited from stupid games and other applications, then simply block them whenever you see them on your feed! They will not be able to send any request to your and your friend will never even realize this. Don't worry, you can turn them on later! Just look up in your Privacy Setting!

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Optimize Your LinkedIn Profile NOW!

LinkedIn has achieved some stunning growth in the recent times. With 135 million professionals now having a profile on the social networking site, it's high time you did all the right moves to attract your potential employer or a business partner. How can you carry out these moves? Well here are the things that you need to focus on -

Profile Picture

The profile picture should be inviting but not informal. It should be professionally done and must have a clear, solo image of yours. This is the first thing that falls in the eyes of a visitor and so you need to focus on this!

Professional Headline

This is placed right beside your image and acts as a sort of headline for your profile. This means that not only do you score some SEO brownie points but you help the visitor understand your specialties in a couple of words.

Location and Industry

Gone are the days when the location didn't matter. Google now wants you to make sure that the location is properly given in order to aid searchability. So, be very specific about the area and the industry. This also helps LinkedIn suggest you the right groups!

Other Relevant Information

Your job title as well as the past job title will help Search Engine find your profile whenever someone types in the job profile. You can even get some link-back to your blog and website, from the profile itself.

The best part about this is that it lets you put in your Twitter id which you can later do a host of other stuff with!

Profile Summary

Another way to earn some quality SEO points is by providing the right kind of summary. This gives the visitor(and the search engine) ample idea on what you do and the skills that you have. 

Let lose your creativity but treat this space like your own personal advertisement. And you know what they say about advertisements - the shorter and sharper, the better.

Recommendations

Write recommendations and ask for them from your current and past colleagues. This normally is a sort of victory lap and the more you earn them from your colleagues, the better will it be for your profile. 

Recommendations substantiate the claims made by you in your profile summary as they are from others. However, you need to be careful to display recommendations from only those who hold a lot of ground. For example, a recommendation from your boss will work more than a colleague from some other department.

Linking Twitter 

Social media has only one disadvantage - it sucks you in. So, with the right kind of tools, wouldn't it be nice if you could sync your professional tweets on your LinkedIn profile? Well, now you can! 

If you don't want the hassle of a different account, you can sync the tweets with a #in hashtag. Only tweets with this hashtag will show up. Just think about the possibilities! 

Take Away

Join groups, comment on them and meet new people and make sure that you meet those within the industry. You will definitely enhance your circle of influence! 

Let's connect on LinkedIn! Cheers!