Looks like Ikea has decided to go web 2.0 with the
America at Home initiative they announced today. The project is dubbed a
"collaborative photo event" and invites Internet users to upload pictures that capture the
"emotions of home". Judging from
their FAQ, the America at Home project is designed to support a major new branding campaign entitled, "
Home is the Most Important Place in the World." Both
HP (Snapfish) and
Google are providing technical support for this project.
