I just love this post by Todd Defren about the Social Media Release. Go go and read that and remember, social media isn't just about having all these neat tools in our toolbox (although 1-click publishing is nice!. For marketers and for PR people especially, it's an opportunity for us to get back to what our professions started out doing - relating directly to the public where they live and breathe. All those places online and off. Sure, it's a lot of work, but here's the thing some of you might not know - it's fun too;)