I've been meaning to link this essay from Wired for months, but frankly, I rarely blog anymore.
If you know me in real life or if you follow me on Twitter, then you've likely heard me harp about blogs and how passe I find them to be. Who needs blogging when you have microblogging? Why read 500 or 1000 words, when I can get the message in 140 characters?
And yes, I know, sometimes we need more than 140 characters to wax poetic or dissect a particular topic, and that is one of the reasons that blogs are good.
And yes, there are some blogs that I will continue to read, but for the most part, they are webrity blogs that are long established (long for the blogosphere, that is), like: Gawker, Deadspin, Perez, the700level and a few others.
Because I work in social media, I research blogs and keep up with the Jones' out there in the blogosphere, but my daily personal interest reads include very few blogs.
So yes, for the most part, I agree with Wired's essayist. If you're thinking about launching your own blog now, don't bother.