Business blogging is different than average blogging. There are certain issues that need to be kept in mind before a person can go ahead with starting a blog for his/her business.
The following are some of the points that need to be kept in mind -
No Shortcuts
There are a number of Internet Marketers who are making thousands of dollars (or atleast that's what they claim!) However, even they would admit that is was not an easy task. There is a lot of stuff that you have to do in order to ensure that your blog, your website and your business hits off at the right foot. There are a whole range of issues that need to be sorted out before you can even think of taking your blog on air.
Domain
When you are buying a domain for your blog, instead of creating a separate domain for it, simply add it to your main website. Instead of "www.xyzblog.com" go for "www.xyz.com/blog". This not only does a world of good for your site's SEO aspects but also your website's user-friendliness.
Design
This is the first consideration that you need to make in order to ensure that more and more people find it interesting and different than the rest. Hire a good web designer and keep the look of the blog as professional as possible. Make sure that the look and feel of the blog follows that of your brand logo.
Blog SEO
Many of us believe that spreading links far and wide and getting hits is always welcome. WRONG! What you need to do first is to "clean your house". Make your blog as crawler-friendly as possible. If they like your blog with its proper meta-tags as well as meta-desc and find that the image-alt has been specified for all images, you have a good chances of being in the right side of the search engine law.
There are tons of things that you can do. For further information, please hang around in this blog. For latest in the world of Social Media, like us in Twitter and Facebook.
Cheers!
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