With many small and medium businesses doing a number of stuffs to measure their social media success, it is curious to see how major brands get on their with their social media marketing and how they measure their brand's success. This is how major businesses like Ford talk internally about their social media ROI.
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| At Ford, they measure the sentiment! |
This is simply quite amazing on how big brands perceive their social media outreach. When a businesses needs that one chart to measure their ROI, I am sure Ford does it in the best way possible.
For more such brands and how they track their Social Media ROI, read this article at PR-Squared.
