Tampilkan postingan dengan label slideshow. Tampilkan semua postingan
Tampilkan postingan dengan label slideshow. Tampilkan semua postingan

Sabtu, 11 September 2010

Going beyond the static slide: Creating engaging animations in Apple Keynote

There's no question that slideshows have matured over the course of the past few years and that we are finally seeing a trend away from simple bullet point design. As I was looking over this collection of 28 creative PowerPoint and Keynote presentations, one thing stood out: most of them rely on static images and text. While I do believe that good layout and design principles can imbue a sense of dynamism to a slide, I don't think that most of us are taking full advantage of all the features slide design packages such as PowerPoint and Keynote offer.

To illustrate the extent to which a program such as Apple Keynote can be used as an animation tool, I have included a slide from my colleague and husband, Shannan Butler's, Interactive Media: Design and Production class. The slide introduces the history of the print media through the concept of a media time machine. The video below is a screen capture of two slides created entirely in Apple Keynote. The first slide contains 81 builds and the second one 64.


I think these two slides nicely illustrate what Keynote is capable of when used to its fullest potential. Here's a screenshot of the builds contained in the first slide:
click picture to enlarge















And here's what the second slide looks like:















So the entire content of the video you just watched is contained as builds in these two slides. In order to do this, you first need a frame -- in this case, the media time machine. That frame basically acts like a canvas and looks like this:



















Notice all the red diamonds? Those are action builds. In this case, they make the needle on the clock and the years move forward, and they also spin the gears. These animations alone might fall flat without the addition of a few space-age gizmo sound effects. Although I don't usually endorse sound effects, I think that in this case, they work and might even be necessary in order to make the concept of the time machine more visceral.

So where does the actual slide content go? The content for each of the slides was joined together into a single horizontal strip and animated as an action move. As you can imagine, the workspace gets a bit cluttered after a while -- hence the need to split the content into two separate slides. You can see the line-up of the action moves below:

click picture to enlarge







Shannan's intent here was to make a potentially dull and dry topic come to life through the use of dynamic slides. Of course, this type of slideshow takes a lot more time and patience to design and construct than a simple static presentation. But isn't this more fun?

Selasa, 04 Agustus 2009

Favorite slideshows from my social media class

Over the course of the past few semesters I have made some of the slideshows I use in class publicly available on Slideshare. I also shared most of them on this blog. Since I periodically get requests for particular ones, I've decided to make the most popular ones available in one post here:

Blogging 101:

Twitter for PR:

Using Twitter to Connect with Audiences:

Twitter & Social Media for Crisis Communication:
Monitoring Conversations Online:

Rabu, 19 Maret 2008

Viral Marketing & Viral Video Slides

Here's the slideshow for our discussion of viral video. Click on each slide to navigate to the next. It's a big file, so it may take a second to load.

Rabu, 20 Februari 2008

Corporate Blogging & Blogger Relations Slides

I've uploaded the slides from our class on corporate blogging and blogger relations. As always, click on each slide to navigate to the next. This is a big file that may take a second to load.

Senin, 21 Januari 2008

Social bookmarks as a PR Tool Slideshow

I've uploaded the lecture notes on social bookmarking, del.icio.us, and their use as a PR tool. As before, you will need to click on the slide to move from one slide to the next.

Some of the ideas we discussed about using del.icio.us as a PR tool came from Todd Defren's Social Media Tactics Series. You may want to check out his original posts on his PR Squared blog:
Remember that your blogging assignment starts this week. Now that we've examined technologies such as blogs, RSS, and social bookmarks, and that you've read about and listened to podcasts about Web 2.0, you should think about posting a reaction to the readings and class discussions. How do you think these technologies will impact the PR profession? Do you have any examples of how they have changed the practice of PR? How can PR professionals use these technologies to communicate with their various publics? You don't necessarily need to answer these exact questions in your blog post, but you should engage the course material and examine it from a public relations perspective.

Selasa, 08 Januari 2008

Web 2.0 & Social Media Slideshow

Here are the slides from our class discussion of social media and web 2.0. You will need to click on the slide to move from one slide to the next. The embedded video clips show up as a still rather than a video since I don't think Keynote exports embedded video to a Flash file. If you need to review the videos, just google them - you should be able to find them easily.



If you are interested in learning more about specific social media technologies and/or Web 2.0 sites, check out this page which contains a self-running slide show of over 1,400 Web 2.0 sites.
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