Social bookmarks as a PR Tool Slideshow

I've uploaded the lecture notes on social bookmarking, del.icio.us, and their use as a PR tool. As before, you will need to click on the slide to move from one slide to the next.

Some of the ideas we discussed about using del.icio.us as a PR tool came from Todd Defren's Social Media Tactics Series. You may want to check out his original posts on his PR Squared blog:

• Using del.icio.us for Thought Leadership


• Edgework With Social Bookmarking

Remember that your blogging assignment starts this week. Now that we've examined technologies such as blogs, RSS, and social bookmarks, and that you've read about and listened to podcasts about Web 2.0, you should think about posting a reaction to the readings and class discussions. How do you think these technologies will impact the PR profession? Do you have any examples of how they have changed the practice of PR? How can PR professionals use these technologies to communicate with their various publics? You don't necessarily need to answer these exact questions in your blog post, but you should engage the course material and examine it from a public relations perspective.

And today we thank Target, for making the WORST PR decision of the day.

Walmart, anyone?

Video about StudiVZ, a German version of Facebook

Here's a fun video introducing StudiVZ, a German version of Facebook. StudiVZ recently changed its license agreement and forced its members to either accept it, or be kicked out of the community. Unsurprisingly, this move has angered lots of users who are now migrating over to alternative, noncommercial platforms such as Kaioo.

Note that the video is in German, but I figured some of you might be taking German as your foreign language and could use some practice.