Many companies who haven't yet optimized their website on the basis of Search Engine guidelines know the damage they have already done. There are many companies who are already carrying out SEO of their website. However, many are impatient. They need the results within a month or so.
Fact – “SEO is a long term investment.”
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| Image Courtesy - SeoBlogging.net |
Many argue that plainly carrying out Social Media Marketing or SMM is enough and must do the job for their website. They spend a hell lot of money by spreading the word across the web, on Twitter and Facebook and yet don't see a significant growth in traffic. What's wrong?
Well, SMM is inherently dependent on the SEO. The right design, the right links, the proper website structure will help you sustain the traffic. SMM does what it is meant to do – marketing. It's like attracting people to your business, a restaurant or a hotel. But remember, it will be ultimately the service (SEO) that will decide the future of your business (website).
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| Look within to Look out |
Keyword Research
One of the foundations of SEO is keyword research. Make sure to work on the right set of keywords. Businesses make a mistake here by not putting themselves in the shoes of their customers. Think how a customer will search out your service. Make sure to put in the place of your business as well. But when there is competition, you may find it increasingly difficult to get a huge traffic. In such situations, target key phrases that are not that “popular”. The extra traffic generated from these keywords will ensure to get you more readers and of course, audience.
Topic Research
Take the full advantage of Google Analytics by knowing the keywords that receive the highest amount of traffic. As your SEO plan matures, you will get to see a pyramid structure of keywords. Ensure to cover these topics. Start first with the phrases that receive a moderate amount of traffic but do write up a post or two on the main key phrase once in a while.
Do Not Delay
There are many who delay their SEO plan to take off. This may really backfire on the other hand and may not help you achieve the target. Above all, be patient. If you aren't patient enough, you may soon lose interest and this may severely dent your SEO ambitions. Spread your links around the globe. Make good use of social bookmarking sites. You will see your SEO traffic rise significantly over the next few months for sure.
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Cheers!
