Right after the Panda update, many companies investing and dealing with SEO became anxious. They were at a loss as to what the Update will do. They were right, within a couple of weeks, content websites such as EzineArticles.com and WiseGeek.com were significantly hit. Sistrix reported at sites were hit upwards of 90%.
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| SocialMediaExaminer.com |
Ouch!
Not quite. The rules still remain the same. Google still attempts to keep the the quality of its search at the top by weeding out high volume, low quality websites. If you are a small business owner and you were concerned about the above update, then don't be. Remember, Google updates the algorithm so as to keep its competitors such as Facebook and Bing away.
Here are the tips on what you can do to still stay on top of the game -
Focus on the User
Always remember, whatever you do it must be for the user's good. Aim for high quality content that will make the user share it across the web. If your website doesn't offer the quality content, Google will push you down.
Focus on Quality
It is better to have few high quality pages that to have a lot of average or low-quality pages. Earlier, the more the pages were indexed in Google, the higher was the chance of a website to land higher on the rankings. But not any more. Now, one needs to focus on quality. If you feel you have made a mistake by publishing too many low quality web pages, it is better to have those pages removed immediately.
Link Building
This holds true like nothing else. Make sure that more and more links point to your website. This is where you can really make a difference. Bring your marketing team on board and make sure to place the right links in the press releases and make good use of the social bookmarking websites.
Social Media
The fastest way you can spread your links across the web is by making a good use of the social media. Based on the number of users who make good use of the website and recommend it their friends, a website's rankings will vary. Pretty neat!
Follow Google Guidelines
Many website don't insert the proper meta elements in their pages. If you insert meta tags which are completely opposite to the content of the page, then you can be rest assured, Google will push your website all the way down.
Over-Advertising. Not Good!
Yes! You want to make money! No! You wouldn't want to turn your visitor off! Make sure to create a balance between ads and content. Advertisements shouldn't come in way of readers reaching your content.
Keep these points in mind and you will be able to create a good reputation in the market. What else do you think should a person do to ensure a good traffic? Share it below!
