Understanding Social Media: Infographic

Social media usage can help companies streamline their marketing campaigns. Here below, I found out this nice little infographic from the wonderful folks at KISSmetrics which will surely help you in that regards. Check it out!

Twitter Tips for Beginners!

Twitter now provides the quickest and the sure-shot way to gain more publicity and find more customers. 

Here, you are able to communicate your business’s vision as well as share interesting links with your audience. If you are on Twitter, you can follow experts as well as newbies and stay on top of the trend.

If you are beginning with Twitter, here are the tips which would certainly help you gain more audience and bring in the profits.

•  Begin with a “Hi” – Twitter is just like the real life where in order to get more listeners, you need to communicate the right ideas. Introduce yourself, your company and your visions and how you aim to contribute more towards the betterment of the community.

For reading further tips look up at tomraftery.

Tips to Achieve Success with Video Marketing

Planning is crucial in any video marketing campaign

Video marketing has become an integral aspect of a company's social media strategy. The audio-video nature of this medium enables a company to gather more eye-balls and consequently, impeccable brand-awareness. If you are looking implementing video marketing in your nascent social media marketing campaign, then here are the tips for you -

Search for a video marketing expert

Video marketing experts are crucial for any campaign. Same goes for your organization as well. If you are looking for someone who would do justice to your "social" image, then you must delve deeper. If your company doesn't have a previous experience in video marketing of any sorts, then you must look for someone outside the organization. 

The person hired needs to be abreast with most (if not all) social media marketing tools. Also, this person needs to be clear and focused when dealing with the subject matter at hand. He needs to be able to give wings to your ideas and find the right path to achieving it. 

If you want to know more, read this cool piece at Social Media Examiner.

The Importance of Social Media

With the changing dynamics of the market, a company should do everything possible to stay connected to the customers round-the-clock. Not because it wants to, but because it needs to stay connected. 

Social Media lets a company feel the pulse of its market in real time. Here are the advantages of Social media which every company’s marketing team must be aware of –

It is all about connecting

There is no better way than letting your customers know that you are just a click away from them. Modern customers need assurance that they are treasured and social media lets a company do just that. Customer feel more involved with the company’s daily activities. They feel that they are part of the company and it is this feeling that drives brand loyalists.

Knowing Competitors

There are two reasons which may bring you in to social media. One is either some of your competitors are already in to it or you want give a head-start to your business. Social media platforms enable you to keep a tab of your competitors’ development in real time and gives you a chance to woo some of its customer in to your fold.

Averting Disasters

If your company is still not in to social media, then you are sitting on a ticking time-bomb, and before you know it, your company is as good as dead. Any company, no matter how big or small, needs social media for its survival.

Creating a Brand identity

Being in various social media platforms establishes your company to be the “It” company. More and more customers will come flocking to your fold with digital coupons you sent them out over social media. All in all, it will be a win-win situation for you.

To know more about social media, stay tuned to this blog.