Blog Prob 5. Less or No Revenue

If you have Google Adsense installed in your blog, then chances are, you want to earn from your blog. However, you must know that blogging won’t pay you so early. Many bloggers don’t earn that much in the first few months or may be even a year. But do not be disheartened if you don’t see money, let alone profits from your blog.

The right strategy will help your earn from your blog

Less or No Revenue

Many people agree that blogging does pay you. There are bloggers who earn hundreds and thousands of dollars every month through various means. In order to earn like them, you have to follow certain rules and abide by them diligently.

Addressing the issue

• Never lose hope – Blogging requires patience. Blogs which start earning in the first few months are either related to some hugely popular brands or they employ shady means to achieve the target. Chances are, bloggers write quality content but when they don’t see profits they get discouraged and ultimately discontinue their work. Have some realistic goals and work hard to achieve these goals. And above all – have patience.

• Plan – In the previous blog, I discussed about the importance of planning. There are various ways of earning from one’s blog – Ad Sales, AdSense, Affiliate products, memberships, premium content, products sales and promoting services. As your blog grows, you may change your monetizing plans but overall, you need to draw a proper plan beforehand. Before asking others to buy your premium content, you need give them premium content beforehand. Build your reputation and create an audience ready to pay for your work.

• Never rely on one source – Keep your eyes open and create as many sources of income as possible. As your blog becomes popular, you will find new income opportunities headed your way. Decide properly as to the ones you need to pay attention to.

• Become a problem-solver – This especially holds true for business houses carrying out a blog. When you write on topics related to a specific industry, you know your audience is interested in your products/services. They will ask you to help them out in solving a problem or a solution. Help them and become a problem-solver. This will help in getting you loyal readers.

With these points, your blog, business or otherwise, will soon help you earn money. All you need to do is stay focused and keep blogging the right stuff! 

Image Source - AmitBhawani.com

Blog Prob 4. Lacking Genuine Audience

If you want your blog to enjoy long standing success, you need visitors to come back to your site over and over again. Without a genuine audience, your blog traffic may not rise significantly. They are like the foundations of your blogging success.

Genuine audience is crucial for your blog's success

Genuine Audience

People who regularly comment on your blog and keep returning to your blog site from time to time fall in this bracket. If you don’t have them, you are throwing stones in the dark.

Addressing the issue

• Encourage Subscriptions – A reliable way to get a quality audience is by asking them to subscribe to your blog. Gather email-ids and ask them to subscribe through RSS. Set these buttons on prominent locations on your blog. When subscriptions reach a healthy number, display it on your blog site. Also, another nice way would be to ask them to download eBooks.

• Newsletter – Now that you have their mail-ids, make them feel special. Send them beautifully designed newsletters with quality content in them. Make them understand that they are special to you.

• Design – There is always room for development. Upgrade your blog-site’s as well as website’s design in order to catch the attention of your audience. A unique design is the first thing that catches readers’ attention and they will feel the urge to subscribe immediately.

• Regular posting – Publish your posts regularly. But don’t overdo it! Publish post on a specific day of the week and on a specific time of the day. They will start expecting you to publish on that particular day of the week and so never let them down.

• Bring them to a conversation – Ask them to interact with you on Facebook and Twitter. This is a great way to develop quality audience and make them a part of your blogging success. Ask them what they would like to see from your blog. Give them what they want! 

 Keep the above points in mind when looking to develop a quality audience for your blog!

Image Courtesy - The Narrow Gate

Blog Prob 3. No Clear Strategy

Blogs have their own purpose and if you still are writing just because "They" are writing it, then soon you will find yourself in a difficult spot, if not already! 

Blogs need to have a clear strategy. When you are writing a personal blog, you write in a way to communicate your thoughts to your friends and family members. When you are carrying out a business blog, you need to set your priorities right.

No Clear Strategy

In case of a business blog, you need to create content that will not only welcome your visitors to whichever post, but also help sustain the momentum. They must feel excited to visit your blog again later on.

Addressing the issue

• Draw a Battle-Plan – You need to understand very clearly what you want from your blog. Will it just communicate your thoughts and aspirations? Or will it be written for highlighting your product and business?

• Content is King – Whatever you do, you need to write it in a way that will build your reputation over-time. Readers will start to take you as a guaranteed source of inspiration only when you give them quality stuff.

•  Design – Design speaks a lot for your business. Ensure to have a design that will welcome your visitor and allow them to go through your content seamlessly.

•  Aim high – You must have come across some of the industry leaders’ blogs during the course of your own. Aim to create content that will match-up to their standards.

Follow the above tips and you will see more visitors in the due course of time. 


Image courtesy - truliablog.com

Blog Prob 2. No Traffic!!

A blog is only as good as the traffic it generates. No matter how much you keep yourself busy with the blog, you still need motivation in the form of a steady traffic. Your blog can help redirect so many potential customers to your website. This will automatically result in higher sales. But even after carrying out a good blog, what if you are still not seeing the traffic increase?

No Traffic

We normally write a Blog to highlight the developments happening in our company. But the way we write them may completely turn the readers off. In such a scenario, you need drastic changes in the way the blog is written. Here are the tips which will come in handy –

Addressing the issue

• Re-Evaluate – Ask questions from the readers’ point of view. The way you write the blog must be different than the way other businesses write. You must highlight previously unknown facts about your product/services and make it interesting to read. Check the posts which received the highest clicks and compare them with the ones that engaged the readers (comments). The goal here is to write more about what people want, not want you want them to hear.

• Guest Posts – You are not the only one in your industry carrying out a blog. Even if this is the case, then there are ways and means through which you can attract a whole new set of audience – Guest posts. You can write about something completely different on someone else’s blog in order to bring variety into your writing. This will be a win-win situation for both the blogger as well as for your business.

• Social Media – The fastest way with which you can increase your traffic is by recommending it to your audience in various social networks. Blogs must be the kind of resource that they can check up on, whether they are on any particular social network or not anymore. Remember, MySpace is now almost forgotten. So, don’t just concentrate on your social media marketing skills solely on social networks, keep your blog at the center of your campaign.

It is a fantastic experience to see the graph rise with time. Ensure to carry out the right job and see your dream of getting more people to your blog, come true.

Image courtesy - www.ridelust.com

Blog Prob 1. Less or No Comments?

Blogs are the cornerstone of any company’s social media campaign. Many companies believe they are better off carrying social media marketing on various social networking sites. They overlook one simple fact – SMM is nothing without blogs.

A blog is like YOUR VOICE. There are many who believe that with the advent of micro-blogging sites like Twitter and others, blogging is dead. But it is NOT the case. A blog has many advantages. Those will be discussed later. This blog essentially discusses the reasons why your blog isn’t drawing audience and how you can rectify it.

No Comments

When you dedicate a lot of time to your blog, you need comments that will help you understand the needs and wants of your customers/readers. When there are no comments, then that means you have serious issues with your blog. You need to address this issue immediately or else you will find your entire social media marketing campaign, crumble.

Addressing the issue

·         Comment on other blogs – Let others know that you are there. Comment on their blog and leave your web link there. Also write meaningful comments that will get them to click through and visit your site.

·         Respond – Make sure to capitalize on whichever comment you receive. Ensure to reply on the comments that you get from time to time.

·         Controversial topics – OK! This may not be the brightest of ideas but hey! Any publicity is a good publicity!

·         Ask questions – Ask questions at the end of the blog that will make your readers comment on it. Readers generally comment on questions or points that they find interesting. So, work accordingly.

Stay tuned to this space for other problems that bug your blog and learn how you will be able to fix them as well. 


Image Courtesy - http://moblogsmoproblems.blogspot.com/

The History of Cell Phone

Probably many of you will be watching this post via your cellphone. I bumped into this infographic which explains the history of cell phones in an awesome manner. The infographic beautifully shows the development of mobile telephony and how has it changed our lives. 

Do you know since when camera phones are commercially produced? Watch this infographic below and know more about that amazing technology you have right now in your pocket. Happy viewing!

Courtesy - Milo.com

Cellphones have revolutionized the way we communicate with each other. Businesses have especially taken key notice of this vast and untapped market. If you are a business house, then you need to tailor your website according a mobile visitor. 

Market Your BORING Business via Social Media

Social media marketing agencies have to deal with all sorts of clients. Now, it is a cool scenario when they have clients from the world of entertainment, sports, fashion and tech. There are materials available from the Internet and there is ready audience who would want to hear the latest developments taking place.

But what if you are dealing with a client who sells network cables or toilet seats? How will you be able to market the client in such a scenario? 

If you are a business owner who is short of ideas to market his product to people who really didn't care about it, then be assured, there are plenty of them.Social media marketing agencies have to deal with all sorts of clients. 

Courtesy - drewflaherty.com

Get Back To Basics

The first and the foremost thing that must do in order to rescue your business is – Get back to basics. You are selling something which helps people in some way or the other. Help your existing customers and potential ones with ideas on some of the most challenging issues they face. Give them ideas on a range of issues such as web conferencing, supply chain logistics and much more. They will start to take you as a guaranteed source of information and will spread the word out.

Be Creative

The least you can do is stop thinking that your business is boring. The moment you stop thinking like one, that is the moment when you start becoming creative about your product. Keep a track on what the world is talking about and think how you can place your product/service in line with what the world cares about. Connecting the dots and creating a new path will ensure that you will get more customers in a relatively short span of time.

Be Informative

Regardless of how BORING you think your business is, there is always some or the other development happening. Make sure to interview industry experts, government spokesperson and potential clients. You will be amazed to note how many CEOs would be up for an interview than an appointment. Make sure to thank them after the interview and have your marketing department devise ways and means to spread the word out to your existing clientele.

Feedback 24x7

Feedback is crucial to any business’s success. Make the most of it by regularly asking your clients on what they want from you and devise your products and services around them. With their comments getting attention, they will feel wanted and will turn loyal to your business.

A business may be boring but with the right kind of ideas, you can turn around your business and ring in more profits. So, are you game?

Twitter Is NOW More Secure Than Facebook

This just made my day. 

Twitter has taken the lead out of most of the social networking sites by introducing a nice feature which will make your Twitter-experience all the more secure. With this option, you can now permanently enable the HTTPS feature for your profile, thus effectively shielding your website from attacks.

Click to Enlarge!!

HTTPS or Hypertext Transfer Protocol Secure allows you to send encrypted messages across the network. This effectively decreases the chance of somebody else hacking in to your site and playing with the data.

Now, Twitter has transferred most profiles into the secure category for quite some time but the new features enables you to permanently shift your profile in to the secured category.

How to Enable It?

Go to the “settings” tab of your Twitter profile and enable the “HTTPS only” feature. That’s it. You are done! (See the image above!)

Mobile users who access Twitter must make sure to log in via https://www.twitter.com rather than http://www.twitter.com for enabling the secure connection. Twitter will be soon updating its system by enabling this security feature for its mobile phone users as well.

Facebook should enable this security feature as soon as possible without which users are nothing else but sitting ducks!

Understanding Social Media: Infographic

Social media usage can help companies streamline their marketing campaigns. Here below, I found out this nice little infographic from the wonderful folks at KISSmetrics which will surely help you in that regards. Check it out!

Twitter Tips for Beginners!

Twitter now provides the quickest and the sure-shot way to gain more publicity and find more customers. 

Here, you are able to communicate your business’s vision as well as share interesting links with your audience. If you are on Twitter, you can follow experts as well as newbies and stay on top of the trend.

If you are beginning with Twitter, here are the tips which would certainly help you gain more audience and bring in the profits.

•  Begin with a “Hi” – Twitter is just like the real life where in order to get more listeners, you need to communicate the right ideas. Introduce yourself, your company and your visions and how you aim to contribute more towards the betterment of the community.

For reading further tips look up at tomraftery.

Tips to Achieve Success with Video Marketing

Planning is crucial in any video marketing campaign

Video marketing has become an integral aspect of a company's social media strategy. The audio-video nature of this medium enables a company to gather more eye-balls and consequently, impeccable brand-awareness. If you are looking implementing video marketing in your nascent social media marketing campaign, then here are the tips for you -

Search for a video marketing expert

Video marketing experts are crucial for any campaign. Same goes for your organization as well. If you are looking for someone who would do justice to your "social" image, then you must delve deeper. If your company doesn't have a previous experience in video marketing of any sorts, then you must look for someone outside the organization. 

The person hired needs to be abreast with most (if not all) social media marketing tools. Also, this person needs to be clear and focused when dealing with the subject matter at hand. He needs to be able to give wings to your ideas and find the right path to achieving it. 

If you want to know more, read this cool piece at Social Media Examiner.

The Importance of Social Media

With the changing dynamics of the market, a company should do everything possible to stay connected to the customers round-the-clock. Not because it wants to, but because it needs to stay connected. 

Social Media lets a company feel the pulse of its market in real time. Here are the advantages of Social media which every company’s marketing team must be aware of –

It is all about connecting

There is no better way than letting your customers know that you are just a click away from them. Modern customers need assurance that they are treasured and social media lets a company do just that. Customer feel more involved with the company’s daily activities. They feel that they are part of the company and it is this feeling that drives brand loyalists.

Knowing Competitors

There are two reasons which may bring you in to social media. One is either some of your competitors are already in to it or you want give a head-start to your business. Social media platforms enable you to keep a tab of your competitors’ development in real time and gives you a chance to woo some of its customer in to your fold.

Averting Disasters

If your company is still not in to social media, then you are sitting on a ticking time-bomb, and before you know it, your company is as good as dead. Any company, no matter how big or small, needs social media for its survival.

Creating a Brand identity

Being in various social media platforms establishes your company to be the “It” company. More and more customers will come flocking to your fold with digital coupons you sent them out over social media. All in all, it will be a win-win situation for you.

To know more about social media, stay tuned to this blog.