Market Your BORING Business via Social Media

Social media marketing agencies have to deal with all sorts of clients. Now, it is a cool scenario when they have clients from the world of entertainment, sports, fashion and tech. There are materials available from the Internet and there is ready audience who would want to hear the latest developments taking place.

But what if you are dealing with a client who sells network cables or toilet seats? How will you be able to market the client in such a scenario? 

If you are a business owner who is short of ideas to market his product to people who really didn't care about it, then be assured, there are plenty of them.Social media marketing agencies have to deal with all sorts of clients. 

Courtesy - drewflaherty.com

Get Back To Basics

The first and the foremost thing that must do in order to rescue your business is – Get back to basics. You are selling something which helps people in some way or the other. Help your existing customers and potential ones with ideas on some of the most challenging issues they face. Give them ideas on a range of issues such as web conferencing, supply chain logistics and much more. They will start to take you as a guaranteed source of information and will spread the word out.

Be Creative

The least you can do is stop thinking that your business is boring. The moment you stop thinking like one, that is the moment when you start becoming creative about your product. Keep a track on what the world is talking about and think how you can place your product/service in line with what the world cares about. Connecting the dots and creating a new path will ensure that you will get more customers in a relatively short span of time.

Be Informative

Regardless of how BORING you think your business is, there is always some or the other development happening. Make sure to interview industry experts, government spokesperson and potential clients. You will be amazed to note how many CEOs would be up for an interview than an appointment. Make sure to thank them after the interview and have your marketing department devise ways and means to spread the word out to your existing clientele.

Feedback 24x7

Feedback is crucial to any business’s success. Make the most of it by regularly asking your clients on what they want from you and devise your products and services around them. With their comments getting attention, they will feel wanted and will turn loyal to your business.

A business may be boring but with the right kind of ideas, you can turn around your business and ring in more profits. So, are you game?

Twitter Is NOW More Secure Than Facebook

This just made my day. 

Twitter has taken the lead out of most of the social networking sites by introducing a nice feature which will make your Twitter-experience all the more secure. With this option, you can now permanently enable the HTTPS feature for your profile, thus effectively shielding your website from attacks.

Click to Enlarge!!

HTTPS or Hypertext Transfer Protocol Secure allows you to send encrypted messages across the network. This effectively decreases the chance of somebody else hacking in to your site and playing with the data.

Now, Twitter has transferred most profiles into the secure category for quite some time but the new features enables you to permanently shift your profile in to the secured category.

How to Enable It?

Go to the “settings” tab of your Twitter profile and enable the “HTTPS only” feature. That’s it. You are done! (See the image above!)

Mobile users who access Twitter must make sure to log in via https://www.twitter.com rather than http://www.twitter.com for enabling the secure connection. Twitter will be soon updating its system by enabling this security feature for its mobile phone users as well.

Facebook should enable this security feature as soon as possible without which users are nothing else but sitting ducks!

How Social Media Monitoring Can Shape Your Business

Social media has made businesses all across the globe, stand up and take notice of this phenomenon. But with social media, you just cannot keep away from monitoring. In fact, monitoring social media is crucial to any business’s social media success. In this blog, I will tell you everything you need to know about social media monitoring. Have a look!

Why Is Social Media Monitoring Important For Your Business?

Social media is the new-age customer support. Earlier, whenever a customer had a problem with a company’s service, he/she would call them up. The customer support helped solve the problem (let’s just look at the brighter side of the picture). 

Now-a-days, people don’t use the phone anymore. Whenever they have a problem now, they get on some or the other network, Facebook, Twitter or Youtube. For example, have a look at this video in which a customer took the assistance of Youtube in order to drive home the point against the airline company. It went viral, by the way.

So, companies need to know what is being said about them across various social networks. And many need to go a step further by listening to what is being said about their competition. This will help in stopping a major PR breakdown later on.

Where Should A Business Look?

Typically, businesses must start with themselves – What is being said about them, their services, their employees, their offers, campaigns, anything.

Next, they must track the talk going about their competition. Furthermore, they can track their competitors’ employees and the whole “hiring and firing” cycle.

Tracking their area of specialization is another key strategy. Any new development must be reflected by your business with reference to new technologies, marketing strategies etc.

What Are The Metrics Businesses Look Forward To?

Mostly, metrics tie back to three essential requirements. Here they are –

•         Awareness – The number of mentions that your brand is getting coupled with the positive/negative sentiment that your brand is generating will tie back to awareness.

•        Sales – Things which tie back to “Sales Metric” are the Click-through, or offer redemptions.

•         Loyalty – If you want to know how to gauge this metric then you need to know the amount of recommendation your brand is getting from your customers.

One must know that monitoring a social network alone cannot help you get the complete picture. You need to take the assistance of many networks. Remember, monitoring can make or break your social media campaign. So, be very careful.