Blog Prob 4. Lacking Genuine Audience

If you want your blog to enjoy long standing success, you need visitors to come back to your site over and over again. Without a genuine audience, your blog traffic may not rise significantly. They are like the foundations of your blogging success.

Genuine audience is crucial for your blog's success

Genuine Audience

People who regularly comment on your blog and keep returning to your blog site from time to time fall in this bracket. If you don’t have them, you are throwing stones in the dark.

Addressing the issue

• Encourage Subscriptions – A reliable way to get a quality audience is by asking them to subscribe to your blog. Gather email-ids and ask them to subscribe through RSS. Set these buttons on prominent locations on your blog. When subscriptions reach a healthy number, display it on your blog site. Also, another nice way would be to ask them to download eBooks.

• Newsletter – Now that you have their mail-ids, make them feel special. Send them beautifully designed newsletters with quality content in them. Make them understand that they are special to you.

• Design – There is always room for development. Upgrade your blog-site’s as well as website’s design in order to catch the attention of your audience. A unique design is the first thing that catches readers’ attention and they will feel the urge to subscribe immediately.

• Regular posting – Publish your posts regularly. But don’t overdo it! Publish post on a specific day of the week and on a specific time of the day. They will start expecting you to publish on that particular day of the week and so never let them down.

• Bring them to a conversation – Ask them to interact with you on Facebook and Twitter. This is a great way to develop quality audience and make them a part of your blogging success. Ask them what they would like to see from your blog. Give them what they want! 

 Keep the above points in mind when looking to develop a quality audience for your blog!

Image Courtesy - The Narrow Gate

Blog Prob 3. No Clear Strategy

Blogs have their own purpose and if you still are writing just because "They" are writing it, then soon you will find yourself in a difficult spot, if not already! 

Blogs need to have a clear strategy. When you are writing a personal blog, you write in a way to communicate your thoughts to your friends and family members. When you are carrying out a business blog, you need to set your priorities right.

No Clear Strategy

In case of a business blog, you need to create content that will not only welcome your visitors to whichever post, but also help sustain the momentum. They must feel excited to visit your blog again later on.

Addressing the issue

• Draw a Battle-Plan – You need to understand very clearly what you want from your blog. Will it just communicate your thoughts and aspirations? Or will it be written for highlighting your product and business?

• Content is King – Whatever you do, you need to write it in a way that will build your reputation over-time. Readers will start to take you as a guaranteed source of inspiration only when you give them quality stuff.

•  Design – Design speaks a lot for your business. Ensure to have a design that will welcome your visitor and allow them to go through your content seamlessly.

•  Aim high – You must have come across some of the industry leaders’ blogs during the course of your own. Aim to create content that will match-up to their standards.

Follow the above tips and you will see more visitors in the due course of time. 


Image courtesy - truliablog.com

The History of Cell Phone

Probably many of you will be watching this post via your cellphone. I bumped into this infographic which explains the history of cell phones in an awesome manner. The infographic beautifully shows the development of mobile telephony and how has it changed our lives. 

Do you know since when camera phones are commercially produced? Watch this infographic below and know more about that amazing technology you have right now in your pocket. Happy viewing!

Courtesy - Milo.com

Cellphones have revolutionized the way we communicate with each other. Businesses have especially taken key notice of this vast and untapped market. If you are a business house, then you need to tailor your website according a mobile visitor. 

How Social Media Monitoring Can Shape Your Business

Social media has made businesses all across the globe, stand up and take notice of this phenomenon. But with social media, you just cannot keep away from monitoring. In fact, monitoring social media is crucial to any business’s social media success. In this blog, I will tell you everything you need to know about social media monitoring. Have a look!

Why Is Social Media Monitoring Important For Your Business?

Social media is the new-age customer support. Earlier, whenever a customer had a problem with a company’s service, he/she would call them up. The customer support helped solve the problem (let’s just look at the brighter side of the picture). 

Now-a-days, people don’t use the phone anymore. Whenever they have a problem now, they get on some or the other network, Facebook, Twitter or Youtube. For example, have a look at this video in which a customer took the assistance of Youtube in order to drive home the point against the airline company. It went viral, by the way.

So, companies need to know what is being said about them across various social networks. And many need to go a step further by listening to what is being said about their competition. This will help in stopping a major PR breakdown later on.

Where Should A Business Look?

Typically, businesses must start with themselves – What is being said about them, their services, their employees, their offers, campaigns, anything.

Next, they must track the talk going about their competition. Furthermore, they can track their competitors’ employees and the whole “hiring and firing” cycle.

Tracking their area of specialization is another key strategy. Any new development must be reflected by your business with reference to new technologies, marketing strategies etc.

What Are The Metrics Businesses Look Forward To?

Mostly, metrics tie back to three essential requirements. Here they are –

•         Awareness – The number of mentions that your brand is getting coupled with the positive/negative sentiment that your brand is generating will tie back to awareness.

•        Sales – Things which tie back to “Sales Metric” are the Click-through, or offer redemptions.

•         Loyalty – If you want to know how to gauge this metric then you need to know the amount of recommendation your brand is getting from your customers.

One must know that monitoring a social network alone cannot help you get the complete picture. You need to take the assistance of many networks. Remember, monitoring can make or break your social media campaign. So, be very careful.