You found out that your competitors are now on Facebook(or Twitter, or Google+). You immediately create a profile page for your business there and follow certain people and drop a few links. And yet you don't get the required hits on your website. Worse, there isn't anyone to click on your promotional links. What is going wrong here? You were supposed to get additional traffic too? Yet your social media strategy is looking like a headless-chicken!
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| Image courtesy - jm organ marketing |
Here are the things you might have missed and need to figure out!
Target Audience
Of all the whole wide world, if you don't know where your target audience is, there is no way you can get your social media strategy off to a rocking start. A restaurant owner needs to focus more on FourSquare and Twitter. Similarly, a B2B company needs to focus on LinkedIn and Twitter. A big brand cannot afford to miss out on Facebook Pages. Tech enthusiasts should focus on Google Plus. Ask your marketing department to give you the right idea on the exact platform where a bulk of your target audience is.
Blog
You need to have a blog for your business. Having a blog can dramatically increase engagement (think SEO) as well as create a niche audience which wants to hear from you most of the time. You will know the exact number of people who are your loyal brand ambassadors and you can do all kinds of free publicity with them! They will be happy to return the favor!
Twitter Strategy
Twitter has been phenomenal for businesses from the world over. If you are looking to engage with your audience, talk to them, track their opinions and make your brand viral quickly, then you can't miss Twitter. Take the help of tools and talk to people who truly matter - your audience! Be helpful. Share a lot and promote in a subtle manner!
Facebook Strategy
The biggest social networking site cannot be ignored! It has enabled companies to get closer to their customers and make them happy. Be it a coffee shop or a motivational expert, there are a number of success stories emerging from this website(do share your story below!).
Overall strategy
If you are a business owner who is looking forward to a wonderful stay online, then you need to make sure to clear out doubts regarding your strategy. Will you be professional or will you be casual and personal when talking to a customer? Make sure that the marketing department is abreast with your branding strategy.
Conversions
At the end of the day, your conversion-rate needs to be high. This means that you need to convert your online customers into offline ones! You need to constantly review your campaign in order to increase this number!
Website
The design and the content needs to be thoroughly looked after. Try deep social media integration to your website as it helps in increasing the engagement level. Also, be sure about bounce-rate and do things that help in reducing it with the right content.
