With Twitter reaching stellar heights in the past couple of months and the recent jump with deep integration with iOS 5, it's high time you began tweeting. But, as a small business owner, you may be in a fix on the issues you need to check out before beginning your Twitter-experience. Without the right kind of strategy, your Twitter marketing can be one head-less chicken.
Here are the points you need to cover before, during and after tweeting -
Use Your Own Voice!
This is one area where most forget to focus on. Your Twitter experience will be down to nothing if you don't use your own style. This isn't your average marketing experience. You have to be more personal, more intimate with your audience. You know you have to make sale, but you have to project the tweet in a way that will get your followers excited!
Keywords Works Wonders!
Get down and create a list of all the keywords that may be related to your business. This will help you to create content that is caught by the search engines. Use the right kind of words to fit in within 140 characters.
Keep Sharing!
Remember, unless you are an MNC, people will be bored to get content only from you. Be sure to mix it up and share tweets and content from all across the web. Get onboard and follow those from your industry and share interesting tweets. Keep an 80:20 ratio and your followers will lap it up!
Connect with the Right Kind
It's not always wrong to follow new people. But you need to connect with the right kind of them. Those who matter in social media, you must chat up with them often. There is no point in talking to those who have less followers.
Links. Always.
One way to keep making good use of Twitter is by redirecting the visitors to your site. But how? Well, use Bit.Ly links. Shortened links can fit well in the last part of the tweet and the right kind of words will actually make your followers hit it and visit the link.
Hashtag
With the new #Discover or Hashtag, you can write on topics and get some quality traffic too! For example, if you are sharing something on digital marketing, then a #digitalmarketing tag at the end of the tweet will work wonders. Hashtags are used by people to talk on certain topics. But you don't need to put a #hashtag on tweet which has the keywords. For example, you shouldn't write
"Digital marketing is the way forward for business. http://bit.ly/example #digitalmarketing."
Instead, just write the topic and link. Your tweet will show up in the search results.
Great. Now before you begin, make sure to create a proper profile with the right kind of profile picture (don't be an egghead) and background image (company owners, take note!). Make sure to give links and a proper bio. Have something to say? Drop your comment below!
image courtesy: michaelhyatt.com
