Another good Example of the Risks of Guerilla Marketing in a Post-9/11 World

KENS-TV station in San Antonio was evacuated Tuesday morning after receiving a suspicious looking cake with wires and a cell phone charger sticking out of it. As it turns out, the cake was part of a viral marketing campaign designed by a local theater chain to get anchors and DJs excited about the new Batman movie "The Dark Knight". See the KSAT report for more details. Although the cake campaign wasn't all that new, this seems to be the first time the bomb squad was called in on a cake delivery.

We've already discussed the Aqua Teen Hungerforce guerilla marketing campaign that let to a partial shut-down of the city of Boston in  January 2007 and the ING promo that triggered a similar scare and traffic chaos in Luxembourg city just a week later.

This latest example serves as just another reminder that you have to carefully implement guerilla marketing campaigns in this post-9/11 world - unless of course you want the bomb squad to come blow up your promotional materials. 

Hey there!

Several weeks ago on twitter, I tweeted about the Red Tettemer retreat. We were given several challenging pre-retreat assignments that we had to complete pre-retreat and were scheduled for review at the retreat, which was held over several days at the Gatsby-esque Shawnee Inn. Being relatively new at the agency, my only knowledge of what to expect at the retreat were the *many* legendary tales I was told of past retreats and my own awareness of the enormous collective of top talent under the roof at 1 S. Broad St. The word "nervous" doesn't cover what I was feeling leading up to the retreat.

One of our several assignments, as provided by our iconic and much-loved leader, Prez Steve Red, was to bring something that represented our badass selves. Whatever concept/form that may be.

Of course, a ton of the representations blew my concept away. What do you expect, we're an ad agency, with effing awesome creatives;)

Some of my friends on twitter, asked me to post my "badass self" assignment when I could, so here it is.

This is what I see/hear when I think of myself as a baddass.



If you want to see some of the other "badass" submissions, you can go here: RT on Youtube. Sorry it's not better organized on You Tube for you. We'll work on that;)

PRSA to launch monthly podcast on diversity

I just received an email from the Public Relations Society of America announcing the launch of a new monthly podcast series that will feature in-depth and frank discussions on the role diversity plays in our profession.

“PRSA Diversity Today,” which launches on July 21, 2008, will delve into diversity theory and practice and will feature best practices and interviews with PRSA and diversity professionals that can help prepare PRSSA members for a rapidly changing business environment.

This would be a good series to add to your feed reader/aggregator!

Exciting news today from Social Media Club. I'm delighted to be one of 40+ other social media practictioners/enthusiasts who are serving as part of an interim board created to establish the guidelines of this association.

We'll be working collaboratively to create the framework that is necessary for SMC to take off on a national, local and global level. Once this framework is in place, local boards will be established using local, interested corporate and non-corporate members.

So basically, I guess my favorite work-phone greeting "Annie Heckenberger, workin' on your business," rings true here now for any of you reading this and part of the social media community. I'm working on all y'allz business:)

I'm excited to work collaboratively with the other board members; this is a unique opportunity to work with peers whose work I follow and often admire.

I'm also energized to help set up this framework so that more social media enthusiasts can jump in and have a more defined direction to take our emerging field to new, and probably mind-blowing new places.

There's so much talent working in technology, development, social media right now. Everyday as I surf the web, my officemates hear me saying "oh my god. this is freakin' awesome!" And I mean it. I'm regularly wowed with the products and services launching online and via mobile. My hope is that our work for SMC helps support all of that talent and innovation you are putting out there.

Stay tuned for more to come on this!

Lively: Google's answer to Second Life

Yesterday Google officially launched Lively - a Google version of Second Life. I just checked it out. Had to switch to a PC to do it though since Lively currently only supports Windows XP or Vista.The avatars remind me a bit of a mixture of Bratz dolls and Pet Shop animals... Anyways, here's the office I created:

Drupal troubleshooting tutorial

This post is a little out of the ordinary since I don't normally focus on the technical aspects of web 2.0 technologies on this blog or in class. Our class really focuses more on the practical applications of these new technologies and their impact on the PR industry. We're currently on summer break though, and that has given me an opportunity to catch up with research and to finally get around to playing with some new social media technologies and web 2.0 applications.

Since I've been needing to revamp an old webpage for a while, figuring out Drupal was on top of my summer to-do list. I won't lie and say that getting to know Drupal was a breeze, but I do believe that the initial frustration is well worth the effort. Most of the problems I encountered while installing Drupal and setting up the website seem to be fairly common, so I've decided to list them all here together with their solutions.

Installing Drupal 6:
This Lullabot video is the best installation tutorial I found. Pay special attention to the discussion of the invisible .htaccess file. That file has come to haunt me several times!

Making the invisible .htaccess file visible:
I use Fugu as my FTP program and it allows you to view hidden files by selecting "show hidden files" from the SFTP menu. You'll also need a way to edit the invisible file - I downloaded the free trial version of BBEdit.

Fixing the Register_Globals error (on 1and1):
After following the installation instructions, I received the following error:
"The following error must be resolved before you can continue the installation process: register_globals is enabled. Drupal requires this configuration directive to be disabled. Your site may not be secure when register_globals is enabled."

My web host is 1and1, and in order to fix this problem, you need to pull up that invisible .htaccess file and place the following line AddType x-mapp-php5 .php in it. I put it on the top of the page. Now upload the corrected .htacess file.

Enabling Clean URLs (on 1and1):
Clean URLs eliminate the "?q=" in internal URLs. This is important for search engines and SEO. I kept getting the message: "Your system configuration does not currently support this feature"

This doesn't necessarily mean you can't enable them. In some cases, you just need to tweak the code a little. To enable clean URLs on 1and1 it's back to the .htaccess file. You need to uncomment the following line:

# RewriteBase /
should become
RewriteBase /

In other words, remove the # symbol.

Configuring the cron so you don't have to run it manually:
For an explanation of what it is and why you need it, check this Drupal page.

1. You'll need a way to get "shell access", which means that you need to be able to connect to your web host using telnet or SSH. I switched to my husband's PC and downloaded Putty (Windows only). There's a way to do it on the Mac terminal but I couldn't figure out how.
2. Launch Putty and log in. For screenshots, check this tutorial.
3. Type "whereis lynx" or "whereis wget" (without the quotation marks) to see where lynx or wget is located. This should return something like: /usr/bin/lynx or /usr/bin/wget. Check this tutorial for why you need to know this.
4. Type "crontab -e" (without the quotation marks)
5. If the "whereis wget" command returned "/usr/bin/wget", enter the following line:
   45 * * * * /usr/bin/wget -O - -q http://example.com/cron.php
   to have a wget browser pull up your cron page 45 minutes after every hour. Replace example.com with your domain name. You can of course customize the schedule for your crontab (check this tutorial). Note that you need to enter the letter O in the above example and not a zero. (I've learned that lesson the hard way).
6. To save, hit ESCAPE and type ":wq" (without quotation marks), then hit ENTER

To see if the crontab was saved correctly enter "crontab -l" to see a list of schedules. Your schedule should now be displayed.

If you don't want to deal with all this, try the poormanscron module. It basically simulates a cron job.

Hiding the link to the homepage on nodes:
This is relatively easy to do, but it took me a while to find the solution. Simply download the Menu Breadcrumb module. It allows you to hide the breadcrumb if all it contains is a link to the front page.

Warning: Cannot modify header information error:
This error was caused by a line of white space I accidentally left after the opening and closing PHP tags in the template.php file in my theme's directory. So, don't leave any extra spaces!

Hiding the authoring information on some pages/content types:
Go to Administer >> Themes >> Configure to configure the global settings. Check or uncheck which content types should display the authoring information (see also).

Turning the Statistics module on in Drupal 6:
Go to Administer >> reports >> access logs settings

Creating a sitemap for your Drupal site to submit to Google:
I used the XML Sitemaps Generator and submitted it to Google.

Setting up a file sharing application:
I needed a way for users to be able to upload and download a particular file type. I used the Web File Manager module to do so. It's easy to set up and seems to work well (needs Javascript to run though).

So much going on the social media world!

A few weeks back, my favorite new part-time ninja Judson Collier, launched the fun twitter app twitterbash. Check it out, it's fun to rate your favorite tweets.

The much talked about news of the last 24 hours is the launch of potential twitter-killer identi.ca, whose clean, green design is a breathe of fresh air for this social media enthusiast who is tired of social sites weighing themselves down trying to be everything to everyone and designing in blue. Enough with blue already! Use another color! Sadly, identi.ca is already having capacity problems from the legions of twitter users whom have defected, hoping that this will be a microblogging service that may actually *work* rather than be down daily.

Last for now, I'm trying out twitterphone, a phone that lets you phone in your tweets and sends them in text and audio files to your twitter. It's actually working at the moment, I'm impressed, but it should be interesting to see what it does when a user talks over 140 characters. I'll keep you posted on that!

More to come soon...