E-Mail Marketing 101

Increasingly, businesses feel that e-mail marketing is dead. They feel that imbibing newer and effective ways to bring in traffic is a great way to publicize their business. Well, for the starters, if there is something wrong with your e-mail marketing strategy, then it's your fault. 

Through e-mail, you can not only raise funds, but also enable higher sales. Here is how -

• Strategy - We always mix up the strategy with respect to the e-mail marketing campaign. Those who are looking for raising funds must carry out their campaign in a completely different way than those who are looking for ways and means to make sales. Similarly, those sending out newsletters will have their e-mail designs and content completely with respect to the concept.

For more cool tips, read this awesome blog at Social Media Today. 

Image credit - smarte-commerce

The Mobile Jump: 1 Billion Annually by 2016

By the end of 2011, over 420 million smart phones will be sold. That's how big? Up to 28% cell phone sales will be eaten up by smart phones. The research data has been published by the IMS research team. With more and more people embracing smart phones and the cost of smart phones coming down drastically, sales might touch 1 billion annually by the year 2016! 

Apple smartphone sales rose by 3% to a staggering 19% in this quarter compared to 16% last year. A total of 20.4 million smart phones were sold from Apple's stable. Coming up close is Samsung with 13% growth in the smartphone segment. 

Nokia, however, went down in a BIG way, from 40% last year to 24% this year. Hope Microsoft pumps in some real punch with the just-released "Mango" based smart phones which are rumored to have Nokia hardware. 

How do smart phones influence mobile marketing? Well! They are the marketing medium of the future. Increasingly, consumers are getting more services and products through deals specifically meant for them. To explain this phenomenon to you further, here is an infographic - 

InfoGraphic – Facebook vs Google+

So, the wonderful guys from Technobombs have come up with a detailed infographic on Facebook v/s the new Google+. Already? Yes! By the look of it all, Google+ has become a serious contender against Facebook. With Google Circles, Hangout and Huddle beating Facebook in a range of functionality, you and I can only marvel.

While businesses still don't have a clue about how to go in Google+ unlike Facebook where they can create their own page, I am sure folks at Google are working on it!

Here's the infographic. Have a look!