I drafted this post in February, meaning to come back and make it more robust, but let's face it, I've been swamped.
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A few things that have caught my eye recently:

Task Ave: This app adds location element to your to do list. So if you need to pick up dry cleaning, the app will push out a reminder when you're nearby.

UnSocial: Connect via your LinkedIn profile, tag yourself, and this app will connect you to business people in your proximity that you'd like to meet.

Intersect: I love storytelling, so this is right up my alley. You enter a location and can post a pic from their and/or tell a story related to that exact location in the world.

Understanding Social Media: Infographic

Social media usage can help companies streamline their marketing campaigns. Here below, I found out this nice little infographic from the wonderful folks at KISSmetrics which will surely help you in that regards. Check it out!

Twitter Tips for Beginners!

Twitter now provides the quickest and the sure-shot way to gain more publicity and find more customers. 

Here, you are able to communicate your business’s vision as well as share interesting links with your audience. If you are on Twitter, you can follow experts as well as newbies and stay on top of the trend.

If you are beginning with Twitter, here are the tips which would certainly help you gain more audience and bring in the profits.

•  Begin with a “Hi” – Twitter is just like the real life where in order to get more listeners, you need to communicate the right ideas. Introduce yourself, your company and your visions and how you aim to contribute more towards the betterment of the community.

For reading further tips look up at tomraftery.

Tips to Achieve Success with Video Marketing

Planning is crucial in any video marketing campaign

Video marketing has become an integral aspect of a company's social media strategy. The audio-video nature of this medium enables a company to gather more eye-balls and consequently, impeccable brand-awareness. If you are looking implementing video marketing in your nascent social media marketing campaign, then here are the tips for you -

Search for a video marketing expert

Video marketing experts are crucial for any campaign. Same goes for your organization as well. If you are looking for someone who would do justice to your "social" image, then you must delve deeper. If your company doesn't have a previous experience in video marketing of any sorts, then you must look for someone outside the organization. 

The person hired needs to be abreast with most (if not all) social media marketing tools. Also, this person needs to be clear and focused when dealing with the subject matter at hand. He needs to be able to give wings to your ideas and find the right path to achieving it. 

If you want to know more, read this cool piece at Social Media Examiner.

Looking Ahead: User Shared Content

My latest thinking on social is related to the evolution of how we're using it. A few years ago, social media was what some now call "static social". It was text based, updating blogs and wiki's and posting in forums.

Then we moved into the UGC phase, where people discovered the ease of creating and publishing their own content. Regular people and their cats became internet sensations. We loved it.

Today and moving forward, I think social is going to be about USC, or User Shared Content. More and more people are exposed to mass and niche sources for news and entertainment. People are spending so much time socializing and discovering news/information on the web, they don't have time to "create content" anymore and honestly, most would rather read or look at someone else's.

Instead, they can share it. And they can entertain friends and family and their new global social graph, by sharing links/pix/vids with a wider group of friends than ever before, who can like it and comment on it and share it some more.

USC a great opportunity for creatives and ad agencies, whom have the ability and resources to make some kickass content that is irresistibly shareable.

How the unrests in Egypt are highlighting key 21st century Internet issues

Given the historic unrests going on in Egypt right now, I decided to ditch the syllabus yesterday and discuss Egypt's role in highlighting 21st century Internet issues instead. I figured the Egyptian government's unprecedented decision to disconnect 80 million people from the Internet demanded a discussion of net neutrality and the Internet Kill switch as it raised an important question about whether or not Internet access should be considered a human right.

Here are the slides from yesterday's class:

View more presentations from Corinne Weisgerber.