With the changing dynamics of the market, a company should do everything possible to stay connected to the customers round-the-clock. Not because it wants to, but because it needs to stay connected.
Social Media lets a company feel the pulse of its market in real time. Here are the advantages of Social media which every company’s marketing team must be aware of –
It is all about connecting
There is no better way than letting your customers know that you are just a click away from them. Modern customers need assurance that they are treasured and social media lets a company do just that. Customer feel more involved with the company’s daily activities. They feel that they are part of the company and it is this feeling that drives brand loyalists.
Knowing Competitors
There are two reasons which may bring you in to social media. One is either some of your competitors are already in to it or you want give a head-start to your business. Social media platforms enable you to keep a tab of your competitors’ development in real time and gives you a chance to woo some of its customer in to your fold.
Averting Disasters
If your company is still not in to social media, then you are sitting on a ticking time-bomb, and before you know it, your company is as good as dead. Any company, no matter how big or small, needs social media for its survival.
Creating a Brand identity
Being in various social media platforms establishes your company to be the “It” company. More and more customers will come flocking to your fold with digital coupons you sent them out over social media. All in all, it will be a win-win situation for you.
To know more about social media, stay tuned to this blog.
