Blogs are the cornerstone of any company’s social media campaign. Many companies believe they are better off carrying social media marketing on various social networking sites. They overlook one simple fact – SMM is nothing without blogs.
A blog is like YOUR VOICE. There are many who believe that with the advent of micro-blogging sites like Twitter and others, blogging is dead. But it is NOT the case. A blog has many advantages. Those will be discussed later. This blog essentially discusses the reasons why your blog isn’t drawing audience and how you can rectify it.
No Comments
When you dedicate a lot of time to your blog, you need comments that will help you understand the needs and wants of your customers/readers. When there are no comments, then that means you have serious issues with your blog. You need to address this issue immediately or else you will find your entire social media marketing campaign, crumble.
Addressing the issue
· Comment on other blogs – Let others know that you are there. Comment on their blog and leave your web link there. Also write meaningful comments that will get them to click through and visit your site.
· Respond – Make sure to capitalize on whichever comment you receive. Ensure to reply on the comments that you get from time to time.
· Controversial topics – OK! This may not be the brightest of ideas but hey! Any publicity is a good publicity!
· Ask questions – Ask questions at the end of the blog that will make your readers comment on it. Readers generally comment on questions or points that they find interesting. So, work accordingly.
Stay tuned to this space for other problems that bug your blog and learn how you will be able to fix them as well.
Image Courtesy - http://moblogsmoproblems.blogspot.com/
Image Courtesy - http://moblogsmoproblems.blogspot.com/
