Selasa, 18 Oktober 2011

Beginning Your Social Media Campaign

Yesterday, I told you about how you can increase your Facebook Likes. However, there is more to it than just that. One needs to first sort out the priorities and then look forward to creating a strategy. There are many who simply want to increase the site visits while there are others who want to increase their Facebook Likes. 

But first, let me tell you on the important things that you need to first sort out before you begin with your digital marketing.

Begin Your Race Today!


Blog

Having a blog is the first thing that you need to do in order to connect with your customers. If you don't have a blog, then create one ASAP! It takes hardly a few minutes and won't hurt your finances as such. Choose WordPress or Blogger for the blog platform and commence blogging! 

In this blog, I have said before on how you can ready your blog, carry it forward, gave more tips and finished it with how you can deal with blogging problems in a 5 part series (here, here, here, here and here). Hopefully, you won't have a problem.

Facebook

Create a Facebook Fan Page. Make sure that the welcome banner is properly created. Here is how even you can create a Facebook Landing Page quickly. You need to engage with your Facebook audience on a regular level, on a time they are most likely to be online. Facebook pages now work like individual profile. Simply, do the following -

1. Go to Facebook Page - Swtch to the Page - Click Home.
Notice the profile change to that of your page. This is how new Facebook pages look like. "Like" a few pages and groups through this page with similar interests. Comment and engage via this page and you will soon grab eyeballs. Your popularity will slowly rise. 

2. Schedule your posts - Use Hootsuite to schedule tweets and posts to Twitter and Facebook. I don't use Hootsuite for Facebook pages as of yet as I am focussing more on Twitter. All you need to do is simply follow the guidelines and create a profile with your Google id. Add new tabs of Twitter, Facebook and simply share interesting content! That's it! You will be able to "be there" round-the-clock. This way, you can save a hell lot of time! 

Be sure to schedule posts at a gap of couple of hours as users hate spamming. Post interesting news in the industry, like a new game in the market, or a new technology. Get users to sit up and notice your site. They will soon follow.

3. See the Insights (just below the newsfeed) and track the growth and engagement. 

Twitter 

This is the greatest medium ever (personal opinion). You can do wonders by connecting with your audience and using nice tools to follow and unfollow bulk users in your niche. This way, you can aim to connect with a huge number of customers and potential ones, instantly.

LinkedIn

When you are looking for more people to take a look at your website (and your company), you can't afford to miss LinkedIn. I have shared before on how you can increase your LinkedIn reach, before. Simply join groups, connect with the members, and you will pretty soon have interested people.

There are other ways like YouTube video marketing which help you create viral campaigns for your products and businesses.

Begin your Social media marketing with these simple tips and you will surely find a footing quickly. Watch out for more as I discuss on how you can specifically increase Facebook Likes and website hits in my later posts. 

Do post a comment if something pops up in your head.


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