In my previous blog post, I had mentioned some of the points that need to be kept in mind while writing a business blog. Well, here are the rest of them.
No Flash!
Who keeps flash these days? Do you? Are you planning to? Well! Don't! The more you keep flash content in your blog, the longer it takes to get downloaded on your visitor's computer. Also, web spiders don't really like flash.
Writing style
The write up of your business blog must be based on the kind of image you want to project to your customers. If you are a software manufacturing company, or a hardware company, then it is a good idea to keep the tone as professional as possible. Similarly, if you are one of those T-Shirt manufacturing companies, then regardless to say, you can be as informal as possible. Including pictures, videos, event notifications should be done judiciously.
Writing Quality
The difference between quality and style? Well, with quality, there can be NO COMPROMISE. There shouldn't be absolutely any grammatical errors and the blog should be as brief as possible. If you keep deviating from this important characteristics, then you will be ticking readers off like nothing.
Interval
Write judiciously. Timing is pretty damn important. Generally, people read blogs on their way to office or just when they have reached office to get their "minds racing". Also, don't be irregular with your postings. Your readers will slowly come up to speed and will regularly hit on your blog on that particular time to "check up on what's new".
If you have anything to share, do let us in the comments section below! Thanks!
Image courtesy - idaconcpts
