The freshness of a blog can go a long way in deciding how Google sees it. Yes! Google now wants your content to be fresh. If you are writing the same old stuff over and over again in the same old style that you have followed, then Google will definitely take note. But how can you make your content fresh? Well, it's very simple IF you are really keen in doing so.
There are a number of companies which are constantly changing their blogging structure to attrtact readers' attention. This is absolutely welcome! Then, there are those who engage with their fans by allowing their comments, howsoever negative, and continuing to create a dent in their brand image. How can you make your blog search-engine friendly? Well, the quickest way is by keeping your content fresh.
Read Up
The first step towards writing completely different and fresh content is by reading up on a whole lot of stuff. This will help you get the idea on the things that your market needs that will effectively put your blog on a new footing. Make sure to engage with fellow bloggers and interact with them on how they get the traffic.
Write
A lot! What you write will play a big role in deciding on the kind of freshness that your blog will have. Write in a way that helps readers get the idea quickly and they enjoy the write-up. Keep in mind that the article that you are writing needs to create a whole new impression in the minds of your readers.
Listen
Never ignore your blog comments. If you want to provide fresh content, then the quickest way is by interacting with your followers and how they see your blog. This way, your business will definitely achieve the goal of "freshness".
In the end, you have to remember, there are hundreds of bloggers out there who are competing for the same audience. It is your writing which will set your blog apart from the rest! Cheers!
